apparel

My first job in the graphic design world out of college was for a company called Lumberlend. I was hired as a social media graphic designer, but I was able to explore different types of design as I was there. I was asked to create a line of apparel, along with a narrative that I wanted to tell. I thought of this project as my first child in my career. Something I had raised from the beginning. Lumberlend was known for selling mugs made out of wooden baseball bats, and so I wanted to dive into the mug making process and break it down to its most simple form - wood. The Rooted In Wood line was born.