https://www.sprattzz.com/home daily 1.0 2022-12-19 https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1605903332559-YF4DH33CXO5UG5SNJYY8/Banner2.jpg Home https://www.sprattzz.com/about-me daily 0.75 2025-03-09 https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/ac804357-55cf-4f3f-b9ec-8945ebbe25d4/Headshot.png About https://www.sprattzz.com/design-1 daily 0.75 2025-02-06 https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1576087996655-WVFNWE2UJO5H52IK9HRA/Inspo.jpg Design Before I could get to designing, I had to get to know Geneva a bit better. I researched it's history, politics, and other general knowledge to get a base for where to start. Originally I was inspired by the cobblestone streets and Jet d'Eau, which is the tallest water fountain in the world. After researching Geneva itself, I began creating a mood board of images that I was inspired by. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1576088097315-44LK537Q49W0TYZXYHOV/Logos.jpg Design My first step in this process was to develop logos. From start to finish, I developed around 50 photos before narrowing them down to the top 10. I used my own logo and then manipulated it in photoshop. Once I had chosen my logo, my typeface and color palette came next. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1576088235987-653S0B8WN7EYV1RL6CHG/Color+copy.jpg Design The typeface I chose is called Lemon/Milk, and it comes in various weights. I chose this because I liked how geometric it was. My color palette was two colors; red and white. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1576088299909-1S9CQ5CJSLNSURU70E8E/Ski.jpg Design After completing the logo, it was time to create three banners for three different Winter Olympic sports. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1576088271229-MJLL7G5OOP9U9JB6T824/Hockey.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1576088281624-ND3PW4PJ085IMKVGO588/Skate.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1576088319388-NCH380JVK29YLOY987L2/Tickets.jpg Design Once my posters were complete, it was time to create the tickets for each of the events I had chosen. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1576088343493-998WI15QG38WTW46WNXM/CasenShoes+copy.jpg Design As the end of the project approached, I was only left with two other designs to make. Those being two giveaways that people could get if they attended the Olympics. I chose to make a phone case and a pair of sneakers! https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733345956222-59SZLAIX6K2N0X0NNB10/Player+Profile.png Design A statistics template that I created for our social media team. The colors and images are all editable elements. Created in Photoshop! https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733345968106-HHYSTYN9B14G6INNOXZ7/Artboard+1.png Design A design that I created for the WEEI (Boston Sports Radio) channel in 2023 for Patrice Bergeron’s retirement. Created in Photoshop! https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1672601530515-OUKC3TEGBE13M2IB437L/Homepage.jpg Design - Senior Thesis For my college senior thesis, I decided to focus on equality in sport. To represent my research, I decided to create a website for the Woman’s Football Alliance. I wanted the website to be intruding and powerful. Scroll for the full case study and animation below! https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1672601498278-QOOU37U7DA2C7V9PYZ2F/Nike.jpg Design The cover page of an article that I created for a fake magazine in college. I loved combining text and image in this one. I think sneakers are such a fun subject to work with. Created in InDesign! https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1672601531172-OHERDCV3YZ13S1HHEOG1/LongSleeveFinal1.jpg Design I had never created apparel designs before. My first job out of college gave me the opportunity to create a mini clothing line for the company. My favorite part of this project, was that I got to wear my own designs. Being able to hold something that you made in your hand is an unmatched feeling. Created in Illustrator! https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1672603809554-9320OVXTTV5YBBJIECLK/Pratt_WallXV1%2Bcopy.jpg Design - Apollo When I was in college, I had to create a museum exhibit that was based on the Apollo Missions. I love outer space, so I quickly was inspired by the topic. This was one of my first attempts at using typography in graphic design. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1605976785449-SET64C1L2JENXY2XPJSF/FMWLVinyl+copy.jpg Design - Quinn XCII A record sleeve for one of my favorite artists Quinn XCII. His music played a big role in my life throughout my junior year of college. This is for his album, From Michigan With Love. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556651231832-3H1FGERX8JPBIWWIWO53/Pratt_PeaceTeaCan+copy.jpg Design - Peace Tea This was my first illustration as a graphic designer. I remember learning how to use Illustrator, and having an unnecessary amount of layers. This was my final result; an advertisement for the Peace Tea Company. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1573603745464-I6YW8JF9LPLBEA88IXB7/Screen+Shot+2019-11-12+at+7.08.36+PM.png Design - beerbongs&bentleys Post Malone was one of my favorite artists during my freshman year of college. My life completely changed, and I entered a new era of expression. This is an illustration of his second studio album, beerbongs&bentleys https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1672606186102-7C4HKX1NDQ2YGBPL2V08/LowerThirdAniEX2.gif Design - Lower Third Animation I currently work as a graphic designer for a company called Audacy. Audacy is home to hundreds of podcasts and radio shows, lots of them being live. My assignment was to create lower third graphics for some of our shows across the country. This is an example of what one would look like as it animates onto the screen during a show. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1605920040283-KBW0C0B1FLKOU6GGJLS0/Untitled_Artwork+4.jpg Design - Orange Part of a study I did on transparency. I think transparency and layering are a great way to create an element of depth in your illustrations. In addition to the orange, I also illustrated a lollipop and a balloon animal. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1672601531324-IJ8KDWKC4WZHCSV5LS4R/OABB.png Design - Podcast Cover Art I currently work as a graphic designer for a company called Audacy. At Audacy, I sometimes create cover art for our podcasts. This podcast is for the New York Knicks, and so I illustrated Madison Square Garden in orange and blue. I don’t have any say in the podcast names themselves, so I have to make sure I convey the name/team in the art. I really liked the font of Blue Bloods. It reminds me of Dracula! https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1614631608353-50WUQ70PHZ60VDJ0CCQW/Untitled_Artwork+4.jpg Design - Rogan I needed to get over my fear of drawing facial features. When I was a painter after college, I’d spend all day in peoples homes sanding, caulking, and painting. I needed something to fill the time, and a coworker of mine recommended Joe Rogan’s podcast. I spent the next few months soaking up a surplus of information and laughs from him and his various guests. Illustrating the eyes, lips and nose had always intimidated me; but I knew I had to overcome that. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1672601486546-QWWNMCSKSR0FP8VA5TIL/Artboard+7.png Design - Podcast Cover Art I currently work as a graphic designer for a company called Audacy. At Audacy, I sometimes create cover art for our podcasts. This podcast is for the Arizona Cardinals, and so I used colors from the Cardinals logo, along with some imagery of Arizona landmarks. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1585680861096-0FK61MG49DN2RQ090S97/Carton.jpg Design The first step that I took when rebranding this item was the logo. I took an unusual approach as far as the look of the logo, because I wanted to make a package design that was unlike any other. The week before we were assigned this project, my roommates and I had made a collage for our dorm room. I was immediately inspired by the look of serial killer ransom notes, so I tied that idea into my oat milk by making it a “killer dairy alternative”. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1585681281595-JBKHOVR9R8H5SMAXG4X6/CartonMockup.jpg Design Once I had the logo finished, I began creating the package design. Since I was sticking with the idea of a killer alternative, I wanted to make the carton dark and twisted. Rather than having the splatters red like blood, I decided to go for a slightly more politically correct carton, so I made the splatters white like milk. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1585681465390-HPL2QB73OQOE1BKFSQHT/image-asset.jpeg Design Once we were finished rebranding the main item that we chose, it was time to move onto other products that the brand could potentially sell. I chose to make oat milk yogurt and a cream “cheese” spread. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1585681553343-L7HE99W0KR0N89DZ3QLI/Spread.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1585681576669-YSNB61L92ISJMT94IKYY/WhiteVan-2.jpg Design Lastly, we were told to create a food truck of sorts to advertise our product. I knew that I didn’t want to create a basic food truck, so to keep everything cohesive with my theme, I chose to design a white serial killer van. This project was one of my favorites to work on! I can’t wait to continue rebranding in the future. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556650817370-VJ0PI5Z53GIAO7Z2TMYL/Nike.jpg Design - Nike Opening Spread An article on Nike shoes for Laced Up Magazine https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556650817628-IAXONCXWD1315BD6R04H/Pratt+Adidas+2.jpg Design - Nike Article An article on Nike shoes for Laced Up Magazine https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556650816404-MJNDUYZX8ALH5QFOTYHK/Pratt+Adidas+1.jpg Design - Adidas Opening Spread An article on Adidas shoes for Laced Up Magazine https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556650818241-LYMDFQVVTEDN1DCLZ00Z/Pratt+Adidas+3.jpg Design - Adidas Article An article on Adidas shoes for Laced Up Magazine https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556650818130-5CGFYUO3LLB2GGXEPDOB/TDM1.jpg Design - TDM Opening Spread An article for Total Dad Move Magazine https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556650819791-LEXI1ANCLA6ZSTPQLB9T/TDM2.jpg Design - TDM Article An article for Total Dad Move Magazine https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638310135-7P25I648Q4XK0CEDC7RS/Sketches4.jpg Design For my Web Designing class, our assignment was to create an app that connected two groups of people. I chose to connect beer lovers to breweries in an app called Brewski. To start off, I began creating sketches so that I could get a better idea for what I wanted my layout to look like. Then I proceeded to put together multiple competitive matrices. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638310330-ITLAYX7WGSK26L0ATL5X/Sketches3.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638344056-M4PDFVNB90P9SP3U9HCR/CompetitveMatrix.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638345836-LELH6M6BJVFPPV1PAFJC/FirstFour.jpg Design My next step was to design my pages in Adobe Photoshop. I had to create the app from the point of view of both the beer lover and the brewery. The first few pages of the app were asking you your birthday, to make sure that you were 21+. From there, you got to select whether you were a beer lover or a brewery. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638343431-2X8PAZ2J9Y90NNPYS8AY/BreweryExperienceMockup%2Bcopy.jpg Design The navigation for the beer lover walked you through what would happen if you were to select a brewery from your search page. Once you select the brewery you are able to favorite it to keep it, leave a review, or leave a comment. This page also shows basic information about the brewery (address, price range, phone number). https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638341925-RYDRFBR849FNLXGB9BT4/BeerLoverAppMockUp.jpg Design The navigation for the brewery walked you through your profile and how you are able to edit information and respond to messages that have been sent to you. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638346050-14K7942OE0ATBVIW5531/HomeScreenMockUp.jpg Design Once I completed the app, I had to turn it into the desk top version. I first started out by making the homepage. The screen on the right shows the activated buttons. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638343541-7UD5GRTH69C5OMIB0W6D/BreweryWebMockUp.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598638341817-RKRTXJ38ZN51Z5F4WYCN/BeerloverWebMockUp.jpg Design As soon as the user selected whether or not they were a beer lover or a brewery, and then the website would direct you to the correct page. The screens show what your profile would look like. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556651703270-KEIQMSDN2VGQ9BIYD1AX/Pratt_WallXV1+copy.jpg Design - Apollo Missions A wall for the Apollo Missions Exhibit in the London Science Museum https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556651703996-9LML8AI2Y2XMMF46O33U/Pratt_WallYV2.jpg Design - Space Craft A wall for the Apollo Missions Exhibit in the London Science Museum https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1556651705629-GRD5S3XRVEYBC050MV0V/Pratt_WallZV1.jpg Design - Exploring Space A wall for the Apollo Missions Exhibit in the London Science Museum https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1557105854901-NYRBX6FP3FV75ONZE3WR/WallShot2.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1557105854792-EYVGEHBVXLCQHYYB6KMU/WallShot1.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598975255038-JJNR7XI3KCA2SYTS68BJ/Homepage.jpg Design My redesign of the WFA website homepage. I wanted to create a powerful and intriguing design. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598975257295-DR0GIWJK8ZWS67AGGYHG/Teams.jpg Design The teams page. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598975255253-V2S10X4OMFVIDZ1SPEYA/About.jpg Design The about page. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598973123835-DEQ9LXNSVZ70VFEJR6NP/Ad3V1.jpg Design I wanted to create an advertising campaign on behalf of the WFA. I decided on the campaign “Fragile Feminine” which took an approach similar to guerrilla marketing. I wanted to create ads that used strong and powerful copy. This is 1/3 of a magazine ad series. I chose to use similar color and image treatments to the website that I had created. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598973119684-R2XCRLTRO45E8OOUJMY0/Ad2V1.jpg Design This is 123 of a magazine ad series. I chose to use similar color and image treatments to the website that I had created. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598973081527-CHR2A9O5JS9AHNNNA7L2/Ad1V1.jpg Design This is 3/3 of a magazine ad series. I chose to use similar color and image treatments to the website that I had created. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598972654590-KSAGD4R084U28LCD5D43/Brand.jpg Design One other deliverable I created for my thesis was a style guide for a team that I made up for the WFA. I wanted to create a team in a location that didn’t previously have one, so I chose the city of Missoula in Montana. After researching Missoula, I came up with a team name, along with brand attributes that I wanted my team to have. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598972655168-21K56LWGBZXZ455EPH8X/Color.jpg Design Once I figured out how I wanted my team to be perceived, I started the process of sketching logos and picking the color and typography palettes that I was going to use. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598971882833-XAJW1G8IME741I0CQTTB/FinalLogos.png Design After many sketches, I decided on a series of logos that I was going to use for my team. The Missoula Golden Eagles were born. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598973070239-VX455IPSUUPH6MNWBL29/MissoulaGoldenEaglesUniforms.jpg Design Once I had the team branded, I decided to create uniforms for the team. The ones pictured here are the home uniforms. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1598973070313-TYGDOT8JAFPSHHA21H8A/MissoulaGoldenEaglesUniformsAway.jpg Design These are the away uniforms. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1623673466151-5NBJDI27BFJULYUCQX30/L5.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1623673467372-60P5DAC2CGIHS34EP77U/L6.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1623673792136-YCZ5AU8PCVUH0RHXMCG7/NCAABracket.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1623673799276-69HB8VF3QBZ6W358J8O8/L4.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1623674154308-8H5NJWGDHTAR00DN3YBR/L8.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1623675396820-RRGV9IJ21Q1P8KD9A8MU/Omaha2.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1648059954941-D3HQRICH79W1NCOL2NAT/WoodDesigns.jpg Design I went over the top with my first round of sketches… I was so excited to have a project of my own, that I made a disgusting amount of designs that we then had to narrow down. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1648059952445-JMG31LM2OT8NBXG4HMU7/LongSleeveFinal.jpg Design A final version of the Rooted In Wood long sleeve. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1648059951850-1EFP7LCTGUWVO8KGEVVA/Hats+5+Final.jpg Design Mock-ups of some different color hats and logos. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1648059951949-YWU8K8G0ZPZYKMHY4V3E/HoodieFinal.jpg Design A final version of the Rooted In Wood hoodie. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1648059952684-68YCG5CQ2K3IW9NZZERJ/TShirtFinal.jpg Design Final versions of the Got Wood? t-shirts. https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671487736452-0BRM0YHBEE41E537BNFX/Pratt_PeaceTeaCan%2Bcopy.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671580761850-XPV4H53CYSLVMSLE2I7I/Homepage.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671580721171-PJXGVDVD90I5SAKLANNX/LongSleeveFinal1.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671580760860-RE9WQMA8AQTA47AYCFSB/Pratt_WallXV1%2Bcopy.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671580763977-8MD9YU21AKLC84EDO2AC/OABB.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671487735782-3BOQ7QVOH82BDRQIKDEG/FMWLVinyl%2Bcopy.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671580762960-8317O2TLLDP0REBVQJC5/Screen%2BShot%2B2019-11-12%2Bat%2B7.08.36%2BPM.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671580760603-PALMZX0XC0YZRF98VA09/Nike.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671580721129-68WX1BUQ7676929TXO5C/Hats%2B5%2BFinal.jpg Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1671580762908-WQ6LBB8PIZZGWOQQC26Z/Artboard+7.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733346805688-IETRUOOM2450FZ5EF6GA/Screenshot+2024-12-04+at+3.07.40%E2%80%AFPM.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733346802282-KB1L3RNPC8YIFP5H6KQO/Player+Profile.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733346795810-5A0S2261YITKCU0RBBJX/Artboard+1+copy.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733346798224-GWFAVREY3AWUC5Q4GT7R/Breakdown+Graphic.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733346798722-W7FXKQG1PZ81F8A02U94/Comparison.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733346799635-E8I9ANZSKYDKAISO1XRR/Host+Quote.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1733346800446-9Z6DFNRIEK8A55ZSFJEI/Lower+Third+Quote.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1738883060040-2DVXPZCX3V6FVQXPEHGZ/Sunglasses.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1738883063946-ZN26R9Y9FJUDW5RTZW4W/Jewelry.png Design https://images.squarespace-cdn.com/content/v1/5c97b51a65a7072317232d45/1738883066514-BBUEL1LI2YTTXH0IJOQF/Head+Scarf.png Design